Vigor Media Worldwide bags PR mandate for OSRAM
Vigor Media Worldwide has bagged the PR mandate from OSRAM, a leading global brand in lighting industry which has been successfully dominating the market. The contract comes as another acknowledgement of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for OSRAM to further strengthen its unrivalled market leadership positioning.
Vigor Media Worldwide won the prestigious account after a multi-agency pitch followed by a competitive bidding process. The mandate for OSRAM will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient team along with its associates spanning across the country for greater visibility and strong positioning of brand ‘OSRAM’ among targeted segments.
OSRAM boasts a wide range of state-of-the-art products which are highly energy efficient and these include LEDs, Emitters, Lasers, Sensors, Traditional and Speciality Lamps, Light Management Systems, besides Luminaries and Flexible Lighting Systems to name just a few among many others. OSRAM enjoys strong customer loyalty and high demand for its products.
Commenting on winning the PR mandate of OSRAM, Nikhil Singhal, Founder, Vigor Media Worldwide said, "We are truly honoured and delighted to be the strategic communication partner for OSRAM, which has maintained its distinct identity and a series of unbeatable USPs to emerge as one of the strongest players in the market.”
Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other segments of the economy. Its client portfolio includes top-of-the-line brands in the industry.